INSTITUTE OF PAST FUTURESJANUARY 2025At The Institute of Past Futures, research drives an exploration of temporal possibilities, uncovering how imagined futures and forgotten pasts intersect. Through interdisciplinary methods, the Institute challenges conventional timelines, reshaping perspectives on memory, materiality, and storytelling.

Designing its visual language means translating speculative research into immersive experiences. The identity system weaves historical aesthetics with futuristic motifs, mirroring the Institute’s inquiry into time and possibility.

Print materials evoke a tactile, archival quality, while video assets play with fragmentation and distortion, suggesting shifting narratives. A dynamic interplay of colour, texture, and imagery ensures adaptability, maintaining cohesion across evolving research themes.

More than a design system, it is an invitation—to immerse, disrupt, and rethink time as something fluid, to be questioned and reimagined.

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©MMXXVStephen Clarke
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