Rooted in the movement’s iconic rigidity, the design system leverages sharp angles, interlocking forms, and layered patterns to mirror the exhibition’s thematic focus. Geometric elements shift in scale and composition, creating a bold, immersive visual language that seamlessly extends across physical and digital platforms.
The identity unfolds across a range of printed and physical assets, including posters, flyers, tickets, and tote bags. Each piece is designed to reinforce the exhibition’s aesthetic—bold typographic layouts, high-contrast imagery, and structured grids create a sense of rhythm and repetition. The tactile quality of print materials echoes the raw textures of brutalist surfaces, while the scalability of the design ensures cohesion across all touchpoints, from large-scale signage to handheld ephemera.