PATTERN PATTERN_OCTOBER 2024Pattern Pattern is a thoughtfully curated exhibition by the Institute of Contemporary Arts that explores the interplay between brutalist architecture and its distinctive use of repetitive, angular geometric forms. The identity design for Pattern Pattern seeks to embody the bold, raw aesthetics of brutalism while also capturing the rhythmic patterns that define this architectural style. The design approach combines striking minimalism with a geometric precision that reflects the exhibition’s thematic focus, creating an immersive visual identity that resonates with audiences both physically and digitally.
Drawing directly from brutalist architecture’s iconic use of rigid shapes and repetitive forms, the design integrates geometric elements in various scales, with sharp angles, interlocking structures, and layered patterns that echo the exhibition’s subject matter.
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