From the outset, the goal was to create a strong, cohesive brand identity that reflected Urban Futures’ commitment to sustainability, innovation, and forward-thinking urban design. By crafting a minimalist style with bold typographic treatments, the approach was designed to be authoritative yet approachable, forward-thinking and innovative, educational and inspiring.
Ensuring consistent design across both print and digital platforms was crucial to delivering clear and coherent messages. This consistency helps reinforce Urban Futures’ core values and mission.