Drawing directly from brutalist architecture’s iconic use of rigid shapes and repetitive forms, the design integrates geometric elements in various scales, with sharp angles, interlocking structures, and layered patterns that echo the exhibition’s subject matter.
One of our flagship programs, the Archive of Speculative Narratives, is an evolving repository of imagined futures and alternative histories. It blends literary analysis, design innovation, and cultural studies to create a space where possibilities are documented, critiqued, and celebrated.
At its core, TA-DA is dedicated to the idea that curiosity and knowledge should not be confined to a specific domain or academic specialization. It embraces a wide range of subjects and topics, covering everything from history, literature, and visual arts to mathematics, natural sciences, and technology. Each issue offers a diverse collection of essays, interviews, and artwork that challenges conventional thinking and prompts readers to approach familiar and unfamiliar subjects from fresh perspectives.
The project is playful in both concept and subject matter, aiming to inspire and captivate the target audience through sharp photographic editing and placement, combined with a text and editorial treatment that balances a sense of drama with intimacy and purpose.
From the outset, the goal was to create a strong, cohesive brand identity that reflected Urban Futures’ commitment to sustainability, innovation, and forward-thinking urban design. By crafting a minimalist style with bold typographic treatments, the approach was designed to be authoritative yet approachable, forward-thinking and innovative, educational and inspiring.
Ensuring consistent design across both print and digital platforms was crucial to delivering clear and coherent messages. This consistency helps reinforce Urban Futures’ core values and mission.
Drawing inspiration from the meticulous grids and precise guides commonly found in editorial publishing, this fusion not only ensures consistency and flexibility across all platforms and publications but also establishes a cohesive framework that anchors the entire project.
At the core of this system is a deliberate emphasis on typography. The prominence and proportionality of type resonate throughout every aspect, serving as a unifying element that ties together the diverse array of exhibitions. The use of color and imagery adds another layer of depth and versatility to the identity system. By harnessing the power of color and artworks, it ensures the system can adapt and evolve over time, meeting the unique needs and themes of each exhibition within the series.
The exhibition posters serve as the cornerstone of the event’s visual identity, into which all elements of the branding are incorporated in a cohesive and captivating manner. These posters were designed to attract attention and create a sense of curiostiy.
By integrating all of the brand elements, the VOILÁ exhibition posters not only served to promote the event but also embody the brand’s identity, and created a memorable and cohesive visual narrative that aligned with the symposium’s exploration of aesthetics, design, and the environment.
Throughout, there is a clean layout and editorial design to keep the focus firmly on the paintings themselves. This deliberate choice ensures that there are no distractions that might detract from the viewer’s engagement with the intricate beauty of Ruysch’s work.
The minimalist aesthetic not only keeps the paintings at the forefront but also enhances the viewer’s appreciation of their intricacy and delicate nature. The design acts not merely as a backdrop but as a harmonious companion that elevates the viewing experience, amplifying the impact of Ruysch’s remarkable artworks.
One of our flagship programs, the Archive of Speculative Narratives, is an evolving repository of imagined futures and alternative histories. It blends literary analysis, design innovation, and cultural studies to create a space where possibilities are documented, critiqued, and celebrated.